CPM Viewable impression bidding for Adwords comes true

According to some high trusted websites In the next few days we will be able to use CPM viewable impression  as a bidding option for our GDN campaigns. That will activate the cost per impression bidding option for ads that are viewable only.

Exclude mobile apps from Adwords Display Network campaign

Recently I noticed a huge increase on clicks in one of my client’s display network campaign. Without any change on the budget I used to get more or less 30 clicks per day while one day I noticed that the daily clicks were up to 130, weird isn’t it?

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