Exclude mobile apps from Adwords Display Network campaign

Recently I noticed a huge increase on clicks in one of my client’s display network campaign. Without any change on the budget I used to get more or less 30 clicks per day while one day I noticed that the daily clicks were up to 130, weird isn’t it?

Placements in Google Display Network and docvertical ids

Last few days I noticed a lot of docvertical::xxxx on Google analytics under the Adwords section. Well I found out that this is all about placements I’ve choose for the adwords campaign. Actually each of the ids (xxxx) belongs to a specific category/topic I’ve set for the specific campaign.

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